Author: Xuanxuan
Source: GPLP
On the morning of March 8, Tmall made an official response and apologized to netizens for their feedback that ”88 VIP members are more expensive than ordinary users”.
Tmall said that during Tmall 3.8 activity, the logo of ”exclusive price for new people” was not displayed normally on the product page, which led to some users’ misunderstanding of different prices of the same product. The problem has now been fixed.
Previously, according to consumer’s reports, in Tmall shopping, found the same product, 88 VIP users of the purchase price is higher than ordinary users. For example, for a box of soy milk, the price of 88 VIP members is 73.3 yuan, while for non-members price is 62.91 yuan. Buy the same brand of cleanser, there are even three different price: 24.9 yuan, 21.9 yuan, 14.9 yuan.
In addition, some consumers said that when buying the same product in a Tmall , non-members can pay for free shipping fee, while 88 VIP users have to pay 5 yuan for shipping.
On 3.8 Tmall “88 VIP members are more expensive than ordinary users”, consumers think that the rights and interests of spending money to buy are not enjoyed, think that Tmall has suspicion to abuse the big data.
Public information shows that, according to the consumers consumption record automatically become corresponding to different ‘naughty value’ of 88 VIP members, when the ‘naughty value’ reaches 1000 to become a super member, super members only need to use 88 yuan to become a ”88 VIP” member, and ‘naughty value’ insufficient users need 888 yuan to become a ”88 VIP” member.
Tmall in response to product identification error at the same time, said that in Tmall activity day, 88 VIP users can always get 5% discount in the settlement, there is no so-called big data abuse.
However, in response of Tmall’, many consumers said they would not approval. Some consumers claimed that Tmall’s response was a joke and an attempt to remove hot searches laber in media, while no reason was given for the fact that ”88 VIP members are more expensive than ordinary users”.
Many consumers expressed their hearts at this point and will not renew the 88 VIP membership, asking Tmall to respond to the price issue. In response, GPLP sent a confirmation letter to Tmall , which had not yet replied as of reparting time.
