By Zheng Zheng

Source: GPLP

Recently, Alibaba laid out his priorities for getting back into the social world.

The latest version of “dingtalk 5.0” was released online, and “all-members circle” function was added. According to the data, all-members Circle Supports all-members group to share the moments recorded in their daily lives to the circle, the form is similar to the Wechat moments but based on the work team.

Meanwhile, Alibaba has unveiled its new consumer social network product, “Real “. Rather than dingtalk, the gradual enhancement of social function, “Real” is positioning itself directly with social software.

GPLP has learned that “Real” is a social software for young people that the functions of smart camera.

According to public records, Alibaba has been experimenting with social layouts as early as 2013, with the most well-known of the mobile interaction platform “Laiwang “. But later, as the transaction did not find a breakthrough, after lost a huge amount of funds to promote, the relevant data began to fall. Eventually “coming and going” quietly became a “snapchat” APP called “Ddchong. “.

But Alibaba has not stopped exploring the social territory, shifting to the Alipay, with ancillary social features such as ‘living circle’ , ‘Ant farm’ and ‘ant forest’ , both reflect Alibaba’s insistence on social.

In recent days, dingtalk usage has exploded, and it’s fitting that Alibaba is rebooting his own standalone social software.

But as the social gaint tencent’s “QQ” and “Wechat” in the social software market occupies the absolute advantage, How “Real” can out of ceiling , is still full of uncertainty.