In order to stimulate consumption in the car market, many car brands have offered discount activities, and Cadillac CT5 has also done so.

Dealers in Beijing and other cities recently offered cash discounts of up to 70,000 yuan for Cadillac’s CT5 series, according to media reports.

And this isn’t the first time Cadillac’s CT5 series has cut prices.

The Cadillac CT5 was launched in China in November 2019 at a manufacturer’s expected price of 279,700 to 339,700 yuan. However, it wasn’t long before the new model was offered a discount, with prices now falling below $250,000.

It is reported that the CT5 is a model launched by Cadillac in China in the past two years. It is compared with three BBA models of the same level, namely BMW 3 series, audi A4L and Benz c-class.

Although prices have been falling, the performance has been poor, with weak sales.

From the sales performance of Cadillac CT5 since its launch, the overall sales are sluggish. Compared with the old model XT4 launched in 2018, except that the sales volume of January 2020 is slightly higher than that of XT4, the sales volume of all other times is lower than that of this model.

That meant lower prices and failed to get the Cadillac CT5 to compete in China’s competitive car market.

And that’s a dilemma for the entire Cadillac brand.

In the domestic luxury car market, the three German brands of Benz, BMW and audi have no problem standing in the first tier with their brand advantages. However, Cadillac, Volvo and other second-tier luxury, in the market is not so “popular”, and from time to time to “survival at a lower price.”

But repeated price cuts, in addition to a lower profile, do not bring real benefits.

For Cadillac, in the luxury car market, there are mercedes-benz, BMW, audi, and infiniti, Volvo, jaguar, Lincoln and other second-tier luxury brands to compete with each other.

Although in the United States, Cadillac is synonymous with “refined, outstanding, elegant”. But in China, where Cadillac has struggled, the company may have to figure out how to build a brand image that can win over consumers the way it does in the United States.