Author: Xiao Taiyang
Source: GPLP
The global sales volume of OPPO in 2019 is not good, and Liu lie is the president of global marketing to expand the overseas market.
In the morning of April 20, Shen Yiren, the former global marketing president of OPPO, will step down due to health problems. “Friends, we’ll see you later,” Shen Yiren said on his micro-blog.
Later, OPPO officially appointed Liu lie as the president of global marketing, and concurrently served as the CMO of China. He was fully responsible for OPPO marketing, and his work was reported to CEO Chen Mingyong.
According to Gartner data, in 2019, OPPO shipped 118.69 million units in the global smartphone market, accounting for 7.7% of the global smartphone market share, an increase of 0.1% over 2018, ranking fifth. The top four mobile phones are SAMAUNG, Huawei, Apple and Xiaomi.
The shipment volume of OPPO in the fourth quarter of 2019 was 30.45 million units, accounting for 7.5% of the market share, down 0.2% from 7.7% in the same period of 2018.
According to Gartner’s report on global smartphone sales for the whole year and the fourth quarter of 2019, the top five smartphone manufacturers in the fourth quarter of
2019 are Samsung, Apple, Huawei, Xiaomi and OPPO. Among the top five mobile phone manufacturers, only Apple and Xiaomi achieved sales growth in the fourth quarter of 2019.
GPLP continues to pay attention to whether Liu lie, a veteran, can lead OPPO to expand its overseas market in 2020 by replacing Shen Yiren.
