Author: Li Zhujiang
Source: GPLP
Alibaba Pictures (01060. HK) directly bought a variety production company in order to move towards content.
On the evening of March 19, Alibaba Pictures announced that Alibaba pictures (Zhejiang), a subsidiary of the merger, had entered into an equity transfer agreement with investor shareholders, founding shareholders, founders, Youku information and Tianjin YinheKuyu Media.
According to the agreement, Alibaba pictures (Zhejiang), a subsidiary, plans to acquire 60% of the equity of Tianjin YinheKuyu Media for no more than 400 million yuan. After the completion of the transaction, Alibaba Pictures and Youku information, the related party, respectively hold 60% and 20% of the equity of Tianjin YinheKuyu Media, which will become a subsidiary of Alibaba pictures.
YinheKuyu Media was founded in 2015, mainly engaged in TV series, variety animation and other programs. According to GPLP, the programs produced by YinheKuyu Media include Mars Intelligence Agency, Realactor and Top Task, etc. Mars Intelligence Agency is the first Internet integrated IP incubated by YinheKuyu Media. It is the first online variety show participated by host Wang Han. With 900
million broadcast volume in the first season, YinheKuyu Media has become a “new upstart” in the Internet integrated community.
It is worth noting that ” Top Task ” is a variety show jointly created by YinheKuyu Media and Watermelon Video.
Alibaba Pictures said that the integration of the variety production business of YinheKuyu Media will help build a variety program production team, so as to build the production capacity of Alibaba Pictures ‘s “film + drama + variety” full category projects.
As a film and television company, Alibaba Pictures ‘s main business is Internet publicity.
According to the previous data of Alibaba Pictures’s semi annual report in 2019, in the six months ended June 30, 2019, Internet publicity accounted for 78.6% of Alibaba Pictures ‘s revenue
In terms of content, Alibaba has made many blockbuster films, such as ” Dying to Survive ” and ” The Wandering Earth ” , etc. In the six months ended June 30, 2019, content production accounted for 13.6% of the revenue.
Alibaba Pictures began to develop its own content. At the end of 2018, it launched the ” Jincheng co production plan “, which cooperates with first-class production companies and first-class directors. In terms of self-made episodes, Alibaba Pictures launched the mode of “producer studio”, selecting producers with industry experience and using big data of the Internet to choose shooting themes.
At this time, the weight of the self-control power of YinheKuyu Media will bring more possibilities for the content of Youku entertainment, or accelerate the formation of a new pattern of competition in the entertainment industry.
